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Ohio State 2013 football hype video for Nike sets the bar awfully high

For a Nike run Ohio State-centric presentation apparently taking place (having already taken place?) in Seattle, an Ohio State athletic department motion graphic designer destroys all hype videos, past, present, and future.

We've touched on in the past what it means to put together a fitting Ohio State hype video. Far too often all too familiar highlights are meshed with tired, five-to-seven year old (and frankly bad) nu-metal/alternative or hip-hop/rap. But courtesy of motion graphic designer for the Ohio State athletic department, Russell Hoeflich, the bar has now been set immeasurably high.

Sure, The Heavy's "How You Like Me Now?" has been tapped to the brim in pop culture (particularly sports) during the better part of the last half decade, but let's be real here: when it works it works. Hoeflich's latest creation is no exception; from the time the opening tremelo picking D-minor to E-minor chords are overlaid with a bright brass section and we start to see Ohio State players over the course of the last 50 years be outfitted with their uniforms and getting ready for games to when we see a montage of Ohio State's coaches of yesterday and today, we're already in too deep. The best part? It pretty much only gets better from there.

Now the only lingering question remains: what was the Nike presentation? New uniforms? New accents on the already timeless jerseys? We'll have to stay tuned to find out those specific answers that we seek. In the interim? We'll just go ahead and hit replay on this hype video again.


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