clock menu more-arrow no yes

Filed under:

Ohio State has done an elite job of marketing Brutus Buckeye

The anthropomorphic Buckeye has become one of the most marketable and profitable mascots in all of college sports.

PlayStation Fiesta Bowl - Ohio State v Clemson Photo by Jamie Squire/Getty Images

“For his long service, Brutus has also been inducted into the Mascot Hall of Fame. Columbus Monthly reported in 2014 that Brutus appears at roughly 200 non-sporting events every year, and that he has three signature moves (the head bang, the Hulk Hogan, and the headstand while spelling O-H-I-O with his legs).”

Scot Chartrand on how Ohio State has made Brutus Buckeye profitable, Front Office Sports

Being marketable is one of the biggest things an athletic department can do if they want to make profit. For Ohio State, athletics—and their marketability— has been on the cutting edge. Even Brutus the Buckeye is marketed extremely well.

Front Office Sports wrote an article on Brutus’ marketability, and how OSU has created Brutus into this profitable component of the athletic department. Cutting through the clutter was one of the reasons Brutus has broken out into a mascot star in the college sports landscape; in fact, Brutus is in the mascot Hall of Fame.

Chartrand’s article reported that at a recent conference in Orlando, Pat Kindig, an assistant athletic director for digital, web and social at OSU, broke down that having a mascot presence on social media allows for flexibility in the marketing campaigns.

Recently, OSU has had campaigns that included buying ticket packages with the ability to collect commemorative Brutus bobble heads, as well as Brutus promoting OSU license plate purchases.

The article also mentioned another marketable mascot: Butler Blue. Between the two schools, they are leading the way in marketing mascots. It is definitely an interesting read if you want to see the marketing and communication ways of successful athletic departments.

“Do you like Michigan?” he was asked. Lawrence immediately pushed the “no” button. And then — just to make sure everyone had heard him the first time — he pushed it again.”

Jessica Wehrman on the recovery of Dublin, Ohio, native Zach Lawrence following a car crash, The Columbus Dispatch

Zach Lawrence suffered brain injuries in a car crash in the Republic of Georgia back in March. When he was brought back stateside in April, the Dublin, Ohio, native was taken to Ohio State for rehabilitation. There, he was given a button that allowed him to answer questions with either a “yes” or a “no.”

One question he was asked: Do you like Michigan? Lawrence pressed the “no” button, and then again for good measure.

In an article by Jessica Wehrman of The Columbus Dispatch, the recovery of the Ohio native is one that has taken time and patience—and there is still a long way to go. But to get to the point where Lawrence was able to press “no” when asked about his liking of the Michigan Wolverines, shows that progress is made when you have the time and patience to work through the problem.

When Lawrence arrived back in America on April 19, he was reportedly in a comatose state, and the chances of him waking up were not that good. However, he we are. Wehrman reported that with four months of progress, Lawrence has been able to keep his eyes open for extended amounts of time, and can hold a crayon to color when his children come to visit him.

There is still a long way for Zach to go, but at least he knows not to be in favor of the team up north. Here’s to a speedy recovery for Zach!

Chase Goodbread breaks down the 17 college football games this season with the most future NFL players. Ohio State shows up on the list three times.

-NFL.com

You know football is almost here when the top games to watch lists start seeing the light on the Internet. NFL.com broke out one of those lists, with this one featuring the 17 games of the season that will have the most future NFL players in the fold.

Ohio State found themselves on the list for three games. The first, showing up at No. 10 is The Game. At No. 7, the Buckeyes revenge game against Penn State, and the last of the trio of contest is Oklahoma at No. 4.

The top three games either include Alabama or Florida State—or both! The No. 1 game determined by Chase Goodbread to have the most NFL future power is the highly anticipated Crimson Tide-Seminoles contest on Sept. 2. The No. 2 game is Bama-LSU, and No. 3 is FSU-Clemson.

Only time will tell if these games actually hold the future professional stars as advertised, but we all know one thing: these will be some of the best games of the whole season.

Stick to Sports