“I’m sorry. I screwed up.” Those five words were pretty easy to type, and yet they seem so difficult for public figures to say when confronted with their misdeeds, large or small. Fortunately in the case of Buck-I-Guy, real name John Chubb, the offense in question is relatively small compared to what we’ve seen from others in the public eye in recent months. But, that didn’t stop the OSU “super fan” from bungling the apology anyway.
On Friday morning, Chubb posted for the first time on Facebook since the incident at the memorial for the late Hall of Fame coach Earle Bruce on Wednesday. His statement was short, “I what (sic) to Apologize To Coach Earl (sic) Bruce’s Family and Friends Former Coach’s (sic) Former Players for signing a Portrait not met (sic) for the public John Chubb”.
In fact, it was so short that it seemed to lack any self-reflection, admittance of fault, or even proofreading. Yes, Chubb said “I what (sic) to Apologize,” but then went on to apologize for the wrong thing. He made it sound like it was just a simple misunderstanding that the portrait— which was clearly marked for former players and coaches— wasn’t supposed to be signed by the guy wearing a cowboy hat and cape.
Following the fauxpology, Chubb has been trying to remind his friends and followers on Facebook of what a good guy he is by posting pictures of himself (in costume) at various charity events around Columbus. I mean, I guess that’s “Crisis Management 101,” just don’t be so blatantly obvious about it.
Look, I don’t wish any ill-will on Chubb, and give the guy credit for at least realizing that he needed to apologize, but perhaps some self-awareness would be good for him right now. I know that being “Buck-I-Guy” has gotten him into a lot of cool experiences for a long time, and good for him for making his own best life, but now might be a good time to chill and practice a little humility.
Maybe don’t put on the all-white costume, or paint your mustache red for a while. Football season is more than four months away, you can give it a rest until then. Although, I would humbly suggest that maybe you give it a rest then too.