Leading into the 2018-19 season, we know what the schedule is for the Ohio State Buckeyes. But, we don’t know all the times and TV stations that will carry the games...yet.
Part of the channel mystery was solved on Monday night, as FOX was announced to have picked up ‘The Game’ for the 2018 season.
according to today's FOX Upfront, Michigan-Ohio State, Texas-Oklahoma, and Michigan-Michigan St. are all on FOX this fall. #collegefootball @mattsarz— Chris Lezotte (@ChrisLezotte) May 14, 2018
It will be the second year in a row that Ohio State-Michigan heads to FOX—which means there’s a good chance that Gus Johnson will be on the call again.
In their run to a Cotton Bowl victory last season, the Buckeyes appeared on FOX/FS1 seven times, playing against notable teams such as Penn State, Michigan, Michigan State and Wisconsin (in the Big Ten Championship).
For FOX, they are entering Year 3 of a six-year agreement to Big Ten football/basketball rights. According to cleveland.com, FOX is forking over roughly $240 million per year for access to 25 college football games and 50 college basketball games.
As the football broadcasting schedule gets ironed out, expect another advertisement campaign to come around, too. Last season, Wieden + Kennedy led the charge for FOX with a 16-ad campaign featuring the tagline “Every Game Is Everything”. Of those 16, 14 were team specific (one for each Big Ten program) while two were game focused (Texas-USC and Ohio State-Michigan). Michael Kelly, who plays the character Doug Stamper on Netflix’s House of Cards, did the narration for the last season’s ad campaign for Wieden + Kennedy.