When name, image, and likeness laws were introduced into college athletics it was clear that things would change in a hurry, but not many people predicted just how much they would have changed. While some schools can recruit on name brand alone, on today's new age of college sports if you want to recruit with the big boys NIL has become something you must be up to speed with. For the Ohio State Buckeyes, the non-profit collective Cohesion Foundation launched in April 2022. The Cohesion Foundation was founded to become a trusted resource to educate, connect and foster opportunities for Buckeye student-athletes to support charities they support.